Sunday, February 22, 2009

The Curious Case of Oscars

Photo Courtesy: The Times Of India

Jai Ho ...

Eight awards and three of them to Indians. Recognition is always a moment of joy and when it comes from the most celebrated film academy, it is all the more sweeter. So, for sure a moment of great pride. Congratulations to all the winners and especially to the Indians among those.

Particularly happy with the Oscar ( for 'Smile Pinki'. Unlike films, documentaries tell real stories and when it is able to make an impact when told through the cinematic medium, it turns out to inspire many more useful initiatives. So a real good purpose served.

I stand by what I said in an earlier blog; Slumdog Millionaire (SM) does not work for me. I simply don't get how Danny can win the Best Director for his over-the-top work in SM or how SM can win the Best Picture award. Of course, here assuming SM won on it's strength and not because all the other nominated films were poorer.

But I understand Oscar is a business at the end of the day and I will leave it there.

Jai Hind ...


Vengal said...

may I ask what is the business here.. frankly I didnt like the music when compared to the other Rahman songs/music

Rahul said...


As you know, movie making is a business at the end of the day and marketing/monetization of the same is directly proportional to the eyeballs it can attract. Given the economic recession in the US and even-otherwise declining interest in the US for the Oscar Night (last year's was the least popular in terms of TV viewership in the US so far), they have to supplement with viewership from other countries. And no surprise, India, with it's huge English speaking population is the best target.

And I think it worked. With the Indian connections, this year's Oscar live in Star Movies attracted twice the number of viewers in India compared to last time;13 lakhs compared to 6.5 of last year.